Hi!

Vanessa Penagos-Pino


Digital Marketer

Hi there! I am currently the Content & Inbound Marketing Director for 1-800-PetMeds which gives me the opportunity to combine my passion for digital marketing and love of pets to help grow traffic, brand awareness, and revenue for the 1-800-PetMeds brand.

In addition, I serve on the Direct Marketing Association's Leadership Council for the Mobile & Digital Community. I also write about online communities at myCMGR.com.

Personal Information

Address
Aventura, Florida
Email
vmpenagos@gmail.com
Phone
561 758 0458
Website
Fun fact:
I've skydived.

Employment

2012 - now

Content & Inbound Marketing Director @ 1-800-PetMeds

from October 2012 to present day

Promoted to lead strategic direction of social media, content marketing and organic search campaigns to increase brand and awareness, earned media, new customer acquisition, and sales. Works closely with Marketing Director to collaborate on creating holistic promotions involving social, e-mail and e-commerce channels. Supervises two Digital Marketing Specialists.

2008 - 2012

SEO Marketing Specialist @ 1-800-PetMeds

from October 2008 to October 2012

Executed and managed SEO efforts to drive organic search traffic and sales. Wrote and created all web content including product descriptions, press releases, video scripts, articles, blog posts and landing pages. Managed and updated e-commerce content using ATG/Oracle content management system.

2008

Online Marketing Manager @ IMPnow.com

from June 2008 to October 2008

Wrote all web and marketing content including website copy, blog posts, newsletter campaigns and press releases. Managed social media profiles and engaged with web site users to increase community involvement.

2006 - 2008

Marketing Assistant @ WebPower Inc.

from February 2006 to June 2008

Promoted to manage and report online paid search marketing campaigns using Google AdWords and Yahoo! Search Marketing. Designed custom banners and landing pages for lead generation campaigns. Reported directly to CMO.

2003 - 2006

Business Development Associate @ WebPower Inc.

from April 2003 to February 2006

Designed mock-up user interfaces for business development presentations. Collaborated with Creative department to ensure marketing communication materials met specifications. Recruited to Marketing department.

Education

2007

Florida Atlantic University

from 2003 to 2007

Bachelor of Business Administration, Marketing

2010 - now

Professional Certifications

from 2010 to present day

Online Marketing Certified Professional (OMCP®)

E-Commerce Analytics: From Data to Decisions (Google Analytics Academy)

Google Analytics Platform Principles (Google Analytics Academy)

Inbound Marketing Certification (HubSpot)

Web Analytics Certified Practitioner (Market Motive)

Content Marketing Certified Practitioner (Market Motive)

Search Engine Optimization Certified Practitioner (Market Motive)

Social Media Certified Practitioner (Market Motive)

Digital Marketing Foundations Certified Associate (Market Motive)

Skills

E-Commerce
Very Good
MarCom
Expert
Digital Marketing
Very Good
Content Management
Very Good
Data Analysis
Very good
Customer Experience
Very Good

Core Competencies

E-Commerce Digital Marketing Project Management Marketing Communications SEO Inbound Marketing Social Media Marketing Web Analytics Branding E-mail Marketing Copywriting Customer Experience / UX

Testimonials

Vanessa has a great sense of creativity and collaboration. A great team player with a high level of marketing aptitude and strategy. Her focus and attention to detail was always shown when working with her.When presented with a task she always exceeded expectations. I consider her a great online marketer that would be an important key to the success of any organization.

Dan LaRusso | SEO Strategist @ Wells Fargo
Delia Passi

Vanessa is truly a reliable, dedicated and creative employee. We appreciated her contributions and strongly recommend her as a someone you want to support your company's success. Wherever she lands they will be the lucky ones.

Delia Passi | CEO and Founder @ Medelia Inc. (IMPnow.com)

I highly recommend Vanessa's online marketing skills and knowledge. Not only does Vanessa have superb SEO research and implementation techniques, she keeps up with the most current trends in the industry. With her pleasant demeanor and professionalism, I would certainly work with Vanessa again in the future.

Valerie Ciliento | Digital Marketing Specialist @ Montrose Travel

Portfolio

Press Release

Diabetes Awareness Month

Press Release

Win Flea Medication for Life Contest

Email Copywriting

Bark Genie Dedicated Email

Style Guides

Sample of writing guidelines

Brand Voice Chart

#PetMedsPet Order Box Campaign

Change A Pet's Life Contest

PetMedsCares campaign for Change A Pet's Life Day

#PetMedsMutts Campaign

Social media contest for National Mutt Day

Pet Education Section

Informational pet health articles

Content Strategy & Creation

National Pit Bull Awareness Month Infographic

Content Strategy & Creation

National Pet First Aid Awareness Month Infographic

Global Email Campaign

Pet Cancer Awareness Month

Triggered Email

Based on Pet Breed Type

Social Media Email Contest Campaign

Win Dog Biscuits for Life

Blog

Please visit www.vanessamp.com for blog entries.