Hi there! I am currently the Content & Inbound Marketing Director for 1-800-PetMeds which gives me the opportunity to combine my passion for digital marketing and love of pets to help grow traffic, brand awareness, and revenue for the 1-800-PetMeds brand.
Content & Inbound Marketing Director @ 1-800-PetMeds
from October 2012 to present day
Promoted to lead strategic direction of social media, content marketing and organic search campaigns to increase brand and awareness, earned media, new customer acquisition, and sales. Works closely with Marketing Director to collaborate on creating holistic promotions involving social, e-mail and e-commerce channels. Supervises two Digital Marketing Specialists.
SEO Marketing Specialist @ 1-800-PetMeds
from October 2008 to October 2012
Executed and managed SEO efforts to drive organic search traffic and sales. Wrote and created all web content including product descriptions, press releases, video scripts, articles, blog posts and landing pages. Managed and updated e-commerce content using ATG/Oracle content management system.
Online Marketing Manager @ IMPnow.com
from June 2008 to October 2008
Wrote all web and marketing content including website copy, blog posts, newsletter campaigns and press releases. Managed social media profiles and engaged with web site users to increase community involvement.
Marketing Assistant @ WebPower Inc.
from February 2006 to June 2008
Promoted to manage and report online paid search marketing campaigns using Google AdWords and Yahoo! Search Marketing. Designed custom banners and landing pages for lead generation campaigns. Reported directly to CMO.
Business Development Associate @ WebPower Inc.
from April 2003 to February 2006
Designed mock-up user interfaces for business development presentations. Collaborated with Creative department to ensure marketing communication materials met specifications. Recruited to Marketing department.
Florida Atlantic University
from 2003 to 2007
Bachelor of Business Administration, Marketing
from 2010 to present day
Online Marketing Certified Professional (OMCP®)
E-Commerce Analytics: From Data to Decisions (Google Analytics Academy)
Google Analytics Platform Principles (Google Analytics Academy)
Inbound Marketing Certification (HubSpot)
Web Analytics Certified Practitioner (Market Motive)
Content Marketing Certified Practitioner (Market Motive)
Search Engine Optimization Certified Practitioner (Market Motive)
Social Media Certified Practitioner (Market Motive)
Digital Marketing Foundations Certified Associate (Market Motive)
Vanessa has a great sense of creativity and collaboration. A great team player with a high level of marketing aptitude and strategy. Her focus and attention to detail was always shown when working with her.When presented with a task she always exceeded expectations. I consider her a great online marketer that would be an important key to the success of any organization.Dan LaRusso | SEO Strategist @ Wells Fargo
Vanessa is truly a reliable, dedicated and creative employee. We appreciated her contributions and strongly recommend her as a someone you want to support your company's success. Wherever she lands they will be the lucky ones.Delia Passi | CEO and Founder @ Medelia Inc. (IMPnow.com)
I highly recommend Vanessa's online marketing skills and knowledge. Not only does Vanessa have superb SEO research and implementation techniques, she keeps up with the most current trends in the industry. With her pleasant demeanor and professionalism, I would certainly work with Vanessa again in the future.Valerie Ciliento | Digital Marketing Specialist @ Montrose Travel